We all know that mental illness is something no one wants to discuss or talk about. It is highly stigmatized out of shame, embarrassment and most of the time, simply due to a lack of knowledge. This campaign, and our elephant charm, is meant to symbolize this awareness. It is a conversational piece where we can play with words and talk about mental illness in a lighter, more comfortable manner.
“Elephant in the room” is an English metaphorical saying for an obvious truth that is being unaddressed. The expression also applies to an evident problem or risk that NO ONE wants to discuss… which inspired this campaign.
WITH EVERY ELEPHANT PIECE YOU PURCHASE, WE WILL DONATE 25% OF THE PROCEEDS TO BRING CHANGE 2 MIND.
Bring Change 2 Mind is a nonprofit organization built to start the conversation about mental health, by developing public service announcements and university and high school programs that engage students to reduce the stigma and discrimination surrounding mental illness.
PS. The elephant’s green stone eye represents the color of mental illness… oh, and the elephant’s trunk also points up to wish you good luck.
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